ysl brand story Yves Henri Donat Mathieu-Saint-Laurent (1 August 1936 – 1 June 2008), better known as Yves Saint Laurent (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ) or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. He is regarded as being among the foremost fashion designers of the twentieth century. The Rise Bag. The Jewelled Satchel. The Jewelled Hobo. The Peak Bag. The Rise Bag. Shoes. View All. Sandals and Slides. Pumps.
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Yves Henri Donat Mathieu-Saint-Laurent (1 August 1936 – 1 June 2008), better known as Yves Saint Laurent (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ) or YSL, was a French fashion designer who, in 1962, founded his eponymous fashion label. He is regarded as being among the foremost fashion designers of the twentieth century.The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began prod. In 1966, Yves Saint Laurent introduced his iconic "Le Smoking" tuxedo suit for women, challenging societal norms and redefining femininity in fashion. This groundbreaking .In 1957, when Monsieur Dior unexpectedly died of a heart attack, the then 21-year-old was named the brand’s creative director. His debut collection, spring 1958’s Trapeze line, was a runaway success. Met with a standing ovation at .
Yves Saint Laurent (born August 1, 1936, Oran, Algeria—died June 1, 2008, Paris, France) was a French fashion designer noted for his popularization of women’s trousers for all occasions. After completing his .
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Yves Saint Laurent was best known as an influential European fashion designer who impacted fashion in the 1960s to the present day. A look at the life of couturier Yves Saint Laurent, from the beginning of his career at Dior to the debut of his namesake label with Pierre Bergé in honor of what would have been his 80th.
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The legacy of Saint Laurent extends far beyond its founder, Yves Saint Laurent. The brand's evolution from Yves to Saint Laurent Paris, its iconic products like the Le Smoking . French designer Yves Saint Laurent shot to fame at 21 at the helm of Dior, before going it alone. But it was only by turning his back on the French house and embracing ready to wear that he made a lasting impact.
Before launching his own maison, Yves Saint Laurent worked for Christian Dior. The famed couturier hired him on the spot in 1955 after seeing his drawings. In 1957, when Monsieur Dior unexpectedly died of a heart attack, . Le Smoking, the sharply tailored, all-black tuxedo, remains the signature style that defines Saint Laurent’s impact on fashion.A revolutionary addition to his 1966 haute couture collection, it hit the runway in Paris to mixed . Highlight.ID – Bagi kamu pecinta luxury fashion brand, tidak ada salahnya untuk mengetahui lebih dalam tentang sejarahnya. Ya, salah satu merek yang mendapat perhatian dari fashionista yakni Saint Laurent. Yves .
Yves Saint Laurent passed away in Paris on June 1, 2008 after a brief illness. QUICK FACTS. Name: Yves Saint Laurent; Birth Year: 1936 . In the eighth instalment of BoF’s fashion history series, we study the life of the moderniser who fought to overcome his demons. French designer Yves Saint Laurent shot to fame at 21 at the helm of Dior, before going it alone. But it was only by turning his back on the French house and embracing ready to wear that he made a lasting impact. Explore the enduring legacy of Saint Laurent, from its founding by Yves Saint Laurent to its modern form as Saint Laurent Paris. Learn about iconic products like the Le Smoking suit and Tribute sandal, and discover how the brand influences contemporary fashion, pop culture, and street style. One can't talk about Parisian style without Yves Saint Laurent coming to mind. From popularizing the beatnik look in 1961 to introducing pea coats in 1962 and thigh-high boots in 1963 through his collaboration with shoe designer Roger Vivier, the French maison will go down in history as a trailblazer in the world of luxury.. Saint Laurent's innovative spirit further .
Death and the Aftermath. Sadly Saint Laurent died of brain cancer in 2008. According to The New York Times, shortly before Saint Laurent’s death, he and Bergé married in a same-sex civil union in France.The following years were not great for the YSL brand. Under the new direction of Hedi Slimane, the previous head of Dior, that brand received disapproval .
One very notable French resident of this time happened to be the great designer, Yves Saint Laurent. Although he was originally born in French-Algeria, he wasted no time making a space for himself in the world of high fashion after moving to Paris in the early 1950s. . of a designer’s story is how we can clearly identify the original values .
Gucci purchased the YSL brand in 1999 and Tom Ford took over, infusing the label with his signature sexy drawl. In his advertising campaign for the fragrance Opium, British model Sophie Dahl posed naked in stiletto heels. . Elbaz became the creative designer of Yves Saint Laurent in 1998 and stayed with the house for three seasons . This name carries the story of a . In 2016, the Yves Saint Laurent brand launched a new fragrance as a tribute to Paris, the city that inspired some of the designer’s most emblematic creations, and which today continues to be a benchmark of elegance, class and romance.Night of the man. Video campaigns are another key component of YSL’s advertising strategy. The brand recognizes the power of video content in capturing consumers’ attention and conveying its brand story. Through captivating storytelling, YSL’s video campaigns immerse viewers in the world of YSL, showcasing the brand’s commitment to innovation and . Origins: The Birth of Yves Saint Laurent. Yves Saint Laurent, or YSL, is one of the leading luxury fashion brands in the world, and the story of the brand’s birth is meaningful and unique. YSL bags have become fashion icons, expressing their signature luxury and style through elegant and unique designs.
13M Followers, 2 Following, 2,712 Posts - SAINT LAURENT (@ysl) on Instagram: "The official Saint Laurent Instagram account."
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Yves Saint Laurent was born on this day in 1936 in Oran, Algeria. Since his death in 2008, his self-named couture house has experienced creative transformations dreamed up by Stefano Pilati .
Discover how Kering's ownership has transformed Yves Saint Laurent, pushing the boundaries of sustainability in luxury fashion and embracing cutting-edge technology to elevate the brand and attract a younger audience. . In 1999, a pivotal chapter in YSL’s story unfolded. The brand was acquired by Gucci Group, marking a significant change in . Yves Saint-Laurent established his eponymous fashion label in 1962. He is one of the foremost fashion designers of the 20th century. In 1985, Caroline Milbank wrote that he “spurred couture’s rise from its 1960s ashes” . PARIS, France — When Hedi Slimane was appointed creative director of Yves Saint Laurent, last March, YSL's parent company, PPR, gave the designer "total creative responsibility for the brand image and all its collections."Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding .
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The History of Yves Saint Laurent Makes It The Brand It Is Today. The brand continues to offer consumers value for money with classic investment pieces. For instance, their classic leather biker jacket won’t ever go out of style, but is competitively priced. . Related Article: 7 YSL Bags Every Woman Needs and a Look in the Brand’s Story.
Yves Saint Laurent is one of the most celebrated fashion designers in history. His first designs were widely controversial, but his daring led to some of the most classic fashion styles today. His jewelry was as eclectic and eye-catching, complimenting his unconventional fashion designs. Keep reading to learn more about Yves Saint Laurent.1962 YSL launches his own line with life and business partner, Pierre Bergé, backed by American financier, J. Mack Robinson. 1963 Robinson sells his shares, and American fragrance brand Charles of the Ritz obtains 80% share of the couture house against 20% held by YSL and Bergé. 1965 Infamous Mondrian collection debuts. 1966 Relatively affordable pret-á-porter line, Saint .
The house of Saint Laurent is founded by Yves Saint Laurent and Pierre Bergé at 30 bis rue Spontini, Paris. Its iconic logo, entwining the initials ‘YSL’, is designed by the French graphic Artis Adolphe Jean-Marie Mouron, known as Cassandre. Its original form is still used as part of the house iconography today. 1962Yves Saint Laurent retains its reputation for absolute creativity – in fragrance, and in fashion.To celebrate the new rock-chick aesthetic of the brand, Yves Saint Laurent Beauty in September 2014 released a the latest reinvention of the YSL woman: Black Opium, composed by four master perfumers (Marie Salamagne, Nathalie Lorson, Olivier Cresp and Honorine Blanc), with Edie .
Beyond Yves. Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took .YSL Records (officially Young Stoner Life Records, allegedly Young Slime Life Records) is an American record label based in Atlanta, Georgia.It was founded in 2016 by the Atlanta-based rapper Young Thug. [1] The company is a label imprint of 300 Entertainment. [2] Its artists include Gunna, [3] Lil Keed and more. Several contemporary artists, [4] including Drake, Future, Lil . Ralph Lauren’s approach to brand storytelling is a testament to the power of narrative in crafting a luxury brand’s image. 16. Yves Saint Laurent (YSL) Yves Saint Laurent’s story is marked by groundbreaking moments, from the introduction of the tuxedo for women to the empowerment of modern femininity. The brand’s narrative is deeply . Yves Saint Laurent, the man behind the eponymous brand, was born in 1936 in Oran, Algeria. From a young age, he showed a keen interest in fashion, designing clothes for his mother and sisters.
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